Through the sales of our various products, we will demonstratively support African American educational institutions and enhance the public's knowledge about the Historical Information regarding African Americans. This will provide increased recognition of the African American citizen's place in the history of the United States.
QUALITY - uncompromising commitment; meeting customers' requirements on-time and every time;
RESPECT - maintaining an environment of integrity and trust; employees, partners and customers are appreciated and respected as a team;
COMMUNITY - we are accountable; we deliver a positive impact locally and nationally.
We will be a nationally recognized brand; respected and valued by our Retail Merchant stores and their Customers. We will value education and support communities through the Foundation. Our commitment to quality products ensures that we will be considered a great value by many shoppers in the United States and throughout the world.
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